Jody Calls by Dave Park

Posted under Business Efficiency,Home Inspector,Realtor,Simple Business,Uncategorized by admin on Friday 12 February 2010 at 12:16 am

Sound-off  1 – 2
Sound-off 3 – 4
Break it on down 1 – 2 – 3 – 4 . . .

In the armed services, a military cadence or cadence call  is
a traditional call-and-response work song sung byThe Maverick Builder
military personnel while running or marching.


In the United States, these cadences are sometimes called jody calls or jodies, after Jody, a recurring character
who figures in some traditional cadences. 


The cadence always brings the troops back to thinking about the “basics.”


Back to the basics is what Starbucks chief Howard Schultz, who returned to the company 2 years ago demanded!  “We have lost our way,” said Schultz.  “We had to go back to the start-up mode, hand-to-hand combat every day.”  Schultz closed stores and laid off  workers. 


His goal was to create an image in their people’s head and have them “to think like employees of a scrappy little company that just wants to serve a good cup of coffee.” 


This meant buying coffee beans in smaller batches and tailoring menus by region. 


It also meant re-designing stores to achieve a certain feeling of location. 
A “Local-ness” per say. 


Well while others are being “ground” through the recession, Starbucks apparently found its roots.  Starbucks, in the first quarter, net income went up by $64.3 million, revenue rose by four percent, as did same-store sales.


This was supposed to be a time when we were giving up the lattes along with other luxuries, but  . . .


How do we get back to the basics?

1.  Hand deliver the report – This gets you out and seen.  Visibility.
Take the Camera and get pictures with your Real Estate Agents. 
Post them to your Website or Face Book Fan Page.


2.  Communicate – Talk to the receptionist, the closing coordinator,
the associate.  Ask what can you do to help and have something for them. 


An article about the Real Estate business.  Maybe some SEO strategies or a list of site
where they can post and list their company.  Write a blog about the Realtor
and drop it off.    Success is just a “helping” away. . . davism


3.  Hand deliver your “New Price Sheet” – Stop in offices.  It is the first of
the year and they will be happy you did.  Re-activate your connections.  Make
it personal with a package.  Price sheet in a colored flat letter envelope. 
Personalize the price sheet with a sticky.   Include on stationary something
personal about your family in the package.  Your anniversary, your dogs or


Boot Camp only lasted 6 weeks.  Let’s spend the next 6 weeks getting back
to being just a scrappy little company that just wants to perform a great home inspection.

Ten – hut!

Maverick Rules!

Dave Park
The Maverick Builder
Your Success is Our Success!

1 Comment

  1. Comment by admin — April 1, 2011 @ 3:33 pm

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