SEO Ball and Chain by Brian Weathers

Posted under Uncategorized by admin on Tuesday 9 February 2010 at 11:20 pm

Which External Linking Strategies work the best?

In my previous article I talked about the importance of knowing your competition
because those of us who do the research and optimization can usually dominate
the ranks for their keywords.
Stonehenge

Today, I will discuss how external linking strategies are still considered king by many experts these days.  I believe they are still very important in your overall SEO plan, even though the game has changed significantly. There are several things we will all agree with, first detailed SEO is a required activity, it can be very time consuming, but it can be done with a minimal budget. If you don’t have the time, but have a sizable budget then it is possible to be successful as well.

Older linking strategies consisted mainly of creating a massive amount of links, relevant or not, back to your website.  These older links were mainly “reciprocal” in nature, not the more valuable “one way” or “inbound” type of links.

The buzz these days is all about how to use Web 2.0 properties to drive traffic back to your website via inbound links.  What are the best methods for getting links to your site these days?  That seems to be a much discussed item out on the blogs these days.

Speaking of blogs, we now know that blogging for links is now quite a popular method for several reasons, thus making it a very viable alternative to a conservative linking strategy.

The first reason is, Google loves Blogs, so that is why we have seen an explosion in the number of blogs on sites such as blogger and wordpress.  Another reason is that you have control over the text and embedded links you add to the text. You can control the text in the anchor text and on your landing pages as well.

It seems that more Google juice (the mysterious quality that causes web pages to come up higher in a Google search) can be transferred from Blogs.

Press Releases can build inbound links and build traffic as well. The only cost effective marketing tool out there that is sure to build credibility is still publicity. Advertising is effective, but for some media, such as the web, it’s not nearly as effective as Public Relations. Advertising can control your message, PR on the other hand does not. Due to this result it can build credibility much faster. A well written press release can add to your inbound links by increasing your exposure to the masses.

Some of the more popular Press Release sites are; 1888PressRelease.com, AddPR.com, ECommWire.com, 24-7PressRelease.com and Free-Press-Release.com. Several of them are free to post, others can have a cost to upgrade and add additional features.

To join in on one of the latest but very useful trends you should have a Web 2.0 linking strategy in place as well.  Social Bookmarking is a method within the Web 2.0 world and  it can generate many backlinks.  If you are wondering what social bookmarking is and how you can use these social sites to build backlinks, there are thousands of social media sites out there where you can bookmark your favorite sites or links of interest.

Some of more popular sites are StumbleUpon, Digg, HubPages, Delicious, and Reddit. In order to submit your URL to these social bookmarking sites, you will need to register first with a free account. Once you login, you can submit your site under the right category. Many bookmarks mean that more people will find your site and more traffic and backlinks will come your way.

barbershopThe bookmarking sites are usually public, meaning they get visited by quite a few people each day. So these bookmarks are not only giving you backlinks to your site, but also sending very valuable traffic to your site as well.

This method is considered a better alternative to posting a website on blogs, manual social bookmarking is a simple, convenient and hassle-free way of making sure that your site gets noticed and marketed to the right group as well.

All of these methods if done regularly and together as part of your overall SEO plan, will provide plenty of links and traffic over the long run.  This type of approach will also help you obtain that coveted first page ranking for your specific keywords.

For more information or questions regarding this article or our services, please email me at Brian@strategicseomarketing.com or visit us at www.strategicseomarketing.com


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