Jody Calls by Dave Park

Posted under Business Efficiency,Home Inspector,Realtor,Simple Business,Uncategorized by admin on Friday 12 February 2010 at 12:16 am

Sound-off  1 – 2
Sound-off 3 – 4
Break it on down 1 – 2 – 3 – 4 . . .

In the armed services, a military cadence or cadence call  is
a traditional call-and-response work song sung byThe Maverick Builder
military personnel while running or marching.


In the United States, these cadences are sometimes called jody calls or jodies, after Jody, a recurring character
who figures in some traditional cadences. 


The cadence always brings the troops back to thinking about the “basics.”


Back to the basics is what Starbucks chief Howard Schultz, who returned to the company 2 years ago demanded!  “We have lost our way,” said Schultz.  “We had to go back to the start-up mode, hand-to-hand combat every day.”  Schultz closed stores and laid off  workers. 


His goal was to create an image in their people’s head and have them “to think like employees of a scrappy little company that just wants to serve a good cup of coffee.” 


This meant buying coffee beans in smaller batches and tailoring menus by region. 


It also meant re-designing stores to achieve a certain feeling of location. 
A “Local-ness” per say. 


Well while others are being “ground” through the recession, Starbucks apparently found its roots.  Starbucks, in the first quarter, net income went up by $64.3 million, revenue rose by four percent, as did same-store sales.


This was supposed to be a time when we were giving up the lattes along with other luxuries, but  . . .


How do we get back to the basics?

1.  Hand deliver the report – This gets you out and seen.  Visibility.
Take the Camera and get pictures with your Real Estate Agents. 
Post them to your Website or Face Book Fan Page.


2.  Communicate – Talk to the receptionist, the closing coordinator,
the associate.  Ask what can you do to help and have something for them. 


An article about the Real Estate business.  Maybe some SEO strategies or a list of site
where they can post and list their company.  Write a blog about the Realtor
and drop it off.    Success is just a “helping” away. . . davism


3.  Hand deliver your “New Price Sheet” – Stop in offices.  It is the first of
the year and they will be happy you did.  Re-activate your connections.  Make
it personal with a package.  Price sheet in a colored flat letter envelope. 
Personalize the price sheet with a sticky.   Include on stationary something
personal about your family in the package.  Your anniversary, your dogs or


Boot Camp only lasted 6 weeks.  Let’s spend the next 6 weeks getting back
to being just a scrappy little company that just wants to perform a great home inspection.

Ten – hut!

Maverick Rules!

Dave Park
The Maverick Builder
Your Success is Our Success!

SEO Ball and Chain by Brian Weathers

Posted under Uncategorized by admin on Tuesday 9 February 2010 at 11:20 pm

Which External Linking Strategies work the best?

In my previous article I talked about the importance of knowing your competition
because those of us who do the research and optimization can usually dominate
the ranks for their keywords.

Today, I will discuss how external linking strategies are still considered king by many experts these days.  I believe they are still very important in your overall SEO plan, even though the game has changed significantly. There are several things we will all agree with, first detailed SEO is a required activity, it can be very time consuming, but it can be done with a minimal budget. If you don’t have the time, but have a sizable budget then it is possible to be successful as well.

Older linking strategies consisted mainly of creating a massive amount of links, relevant or not, back to your website.  These older links were mainly “reciprocal” in nature, not the more valuable “one way” or “inbound” type of links.

The buzz these days is all about how to use Web 2.0 properties to drive traffic back to your website via inbound links.  What are the best methods for getting links to your site these days?  That seems to be a much discussed item out on the blogs these days.

Speaking of blogs, we now know that blogging for links is now quite a popular method for several reasons, thus making it a very viable alternative to a conservative linking strategy.

The first reason is, Google loves Blogs, so that is why we have seen an explosion in the number of blogs on sites such as blogger and wordpress.  Another reason is that you have control over the text and embedded links you add to the text. You can control the text in the anchor text and on your landing pages as well.

It seems that more Google juice (the mysterious quality that causes web pages to come up higher in a Google search) can be transferred from Blogs.

Press Releases can build inbound links and build traffic as well. The only cost effective marketing tool out there that is sure to build credibility is still publicity. Advertising is effective, but for some media, such as the web, it’s not nearly as effective as Public Relations. Advertising can control your message, PR on the other hand does not. Due to this result it can build credibility much faster. A well written press release can add to your inbound links by increasing your exposure to the masses.

Some of the more popular Press Release sites are;,,, and Several of them are free to post, others can have a cost to upgrade and add additional features.

To join in on one of the latest but very useful trends you should have a Web 2.0 linking strategy in place as well.  Social Bookmarking is a method within the Web 2.0 world and  it can generate many backlinks.  If you are wondering what social bookmarking is and how you can use these social sites to build backlinks, there are thousands of social media sites out there where you can bookmark your favorite sites or links of interest.

Some of more popular sites are StumbleUpon, Digg, HubPages, Delicious, and Reddit. In order to submit your URL to these social bookmarking sites, you will need to register first with a free account. Once you login, you can submit your site under the right category. Many bookmarks mean that more people will find your site and more traffic and backlinks will come your way.

barbershopThe bookmarking sites are usually public, meaning they get visited by quite a few people each day. So these bookmarks are not only giving you backlinks to your site, but also sending very valuable traffic to your site as well.

This method is considered a better alternative to posting a website on blogs, manual social bookmarking is a simple, convenient and hassle-free way of making sure that your site gets noticed and marketed to the right group as well.

All of these methods if done regularly and together as part of your overall SEO plan, will provide plenty of links and traffic over the long run.  This type of approach will also help you obtain that coveted first page ranking for your specific keywords.

For more information or questions regarding this article or our services, please email me at or visit us at

The “Limiting Belief” Gap by Leslie Flowers

Posted under Business Efficiency,Influence,Simple Business,Uncategorized by admin on Sunday 7 February 2010 at 11:53 pm

Cognitive reasoning background conceptYou could already be aware that our limiting beliefs reside in our subconscious mind. Our subconscious mind is not a place, but an activity present in each and every cell of our body. Limiting beliefs are paradigms – or clusters of habits that operate automatically. If someone says, “this is a bad economy” and our first thought is “yeh, it sure is,” the habit or limiting belief of lack (there isn’t enough to go around) responded rather than our making it a conscious choice. We could say, “how do you know that is true,” as example. Questioning, rather than automatically accepting information is how we create new, habits that serve us well.

As spiritual beings connected to all living things via our intuition, we each are born in perfect harmony with universal energy or our creator. The limiting beliefs of others become our own before we reach the age of reason (about 6) as we have no ‘conscious mind’ to accept or reject data. The subconscious mind, however cannot reject, and only accepts information.

A family passes down their limiting beliefs by discussing those beliefs in the presence of a child repeatedly. A family that believes as example,* dancing is a no-no, they don’t dance, they discuss how the family never has danced, why they don’t dance, what’s wrong with those that do dance, etc., and talk about it repeatedly for years, the child now has that limiting belief! An unsolicited gift, if you will, from those who love us and are quite unaware of the less than optimum influence this data has on our life. If we believe there isn’t enough to go around, there will not be enough to go around.

Limiting beliefs create a barricade, blocking access to the perfect harmony we knew as toddlers and our intuition. We want to get back to feeling our intuition and move to shut down our limiting beliefs by creating new ones that will ultimately have us realize that we each have limitless potential!

Julia (2) is my 3rd granddaughter and she spent the night with me last week. She made herself abundantly clear about what she wanted to do and would have no other answer but YES, unless perhaps I offered a new agreement that satisfied her desire for whatever it was. She had no limiting beliefs as to what was possible for her. She would not move on to another task until this one was settled to her satisfaction. She had limitless potential and acted like she was 12 feet tall!

What would our lives be like if we could have beliefs that supported our infinite potential?
If we gave up HOW we are going to do it and only considered WHY we WANT it?

Julia wanted it because JULIA WANTED IT and no other reason. You will be happy to know that it is not a difficult process to create new beliefs that supersede the old limiting ones. That is what my work is all about.

If time and money were not an issue, what would you want?

Forget about how you would get it or that it is something you need.

What do you really want? Do you know that you may have anything you want as long as you do not violate the rights of others? Now there’s a belief system for you!


Great spirits have always encountered
violent opposition from mediocre minds
. … Einstein

Leslie Flowers, CS, LSC
Certified Speaker / LifeSuccess Consultant

“Come Here” and “Sic’em” by Dave Park

Posted under Uncategorized by admin on Friday 22 January 2010 at 6:01 pm

 “Come Here” and “Sic’em”

The difference between these two words is MARKETING! 2 face

Plain and simple.

That’s how we are going to mentally approach our planning calendar. 

Some months will be “Come Here” months with promotions, advertising, marketing and follow-up designed to bring your clients, prospects and business to you. 

Other months will be “Sic’em” months designed for your business to be clearly aggressive without the lingering effects from the bite!

During the year there will be several marketing campaigns delivered to the local and national press, real estate professionals, vendors, affiliates, clients, homeowners and recruits. 

Yes we use the word campaign because business is a war.

It will be imperative that you not only follow the campaigns, but that you maintain prepared communication with your social and professional networks.  This business building opportunity and platform will propel your business.

But the speed is dependent on relationships.  
(Social and Professional)

POWRsoft will distribute, inject, project and blast reaction designed marketing campaigns and specifically targeted materials to your people. . . . YES you have people!

You will have to know the material, follow up and answer the phone.

NOW, this is the MOST IMPORTANT PART of this Maverick Rant!


 . . . now ask yourself why I have your attention.  What grabbed you? 
What made you want to keep reading? 
Why are you reading now?

Let Maverick take a guess:

It was a simple, but solid statement.  The line stood out by presenting it on the page by itself (white space) and I gave the line a greater impact by capitalizing some of the words.

Marketing uses every line to keep your readers attention.  Marketing tells a story and one that the reader is bound to follow not just this one time but every time.

There are simply too many distractions in the world for you to offer mediocre marketing.  You don’t have a choice.  Your marketing materials must be perfection. 

Your marketing must Walk, Talk and Breathe!

It’s an exhilarating challenge to actually influence people.  People will use and buy your services and products on the strength of your marketing. Then when they experience your untouchable product and service. . .

BLAM . . . POW . . . Holy Cow Batman. 

Competing on Service instead of price is challenging in today’s economic environment.  But Maverick believes it is the right thing to do!  And so will your clients.

Plain and Simple!

This is not your mothers marketing. 

This is ELECTRIFYING!hypnosisplainsmall[1]
This is VITAL!


And Maverick is planning to facilitate a double in your business in 2010. 

It’s not magic. 
It’s just MARKETING. 
Plain and Simple! 

Maverick Rules!


Dave Park
The Maverick Builder
Your Success is Our Success!